International Women’s Day

19 February 2021

“I am grateful to be a woman. I must have done something great in another life.”

Maya Angelou

Hayo’u is all about celebrating women: healing, nurturing and bringing women together. Our incredible community supports and inspires, and most importantly they’re there for one another. Celebrating women and their achievements happens to be the theme of this year’s International Women’s Day on 8 March. It’s also about challenging stereotypes (yes, it’s still happening) raising awareness against bias, taking action for equality, and supporting female-focused charities.

It’s time for women to shine their light, and our founder, Katie, is a living example of someone who has achieved this against all the odds. As a result, to celebrate #IWD2021 we have teamed up with some incredible women who are strong, brave and inspiring and Katie will be talking to them LIVE on Instagram from 4 March. Follow us at @thehayoumethod for regular updates.

4 March, 6pm

Kathleen Baird-Murray, Contributing Beauty Editor, British Vogue

Having worked as a journalist and author in the world of fashion and beauty for over 20 years, Kathleen is currently Contributing Beauty Editor at British Vogue and contributes to the Financial Times.


5 March, 6pm

Natasha Grano, Mindset Coach

Best-selling self-help author and mindset coach, Natasha, supports those who are struggling to achieve their goals in life and gives them the tools they need for success, health, wealth, love and happiness.


6 March, 6pm

Kate Shapland, Founder of Legology

Former beauty journalist and Telegraph columnist, Kate was obsessed with legs long before she created Legology. Fed up with not being able to find the right products for cellulite and puffy legs, she decided to create her own range of highly effective and beautifully scented leg products that actually work.


8 March, 6pm

Lorraine Candy, Journalist and Author

Co-host of the weekly podcast, Postcards From Midlife, award-winning journalist and formed editor of The Sunday Times Style, Elle and Cosmopolitan, Lorraine hasn’t stopped there. A mum or four, her first book, about parenting teenage girls, is out in June this year.


9 March, 6pm

Grace Woodward, The Body of Work Project

Grace was one of the UK’s most powerful and successful super-stylists (X Factor stylist and judge of Britain’s Next Top Model), when she had a nervous breakdown and the industry nearly destroyed her. Wanting to open up a dialogue about the process of image-making, the pressure to conform and the constant message to control our bodies, Grace launched the Body of Work Project. Photographed naked with no retouching, she wanted to make amends for the part she played in giving women a false body image to aspire to.


10 March, 6pm

Ruby Hammer MBE, Makeup Artist

With a career spanning more than 25 years, Ruby is one of the best-known, loved and respected makeup artists in the fashion and beauty business. Her work has appeared in magazines across the globe, including Vogue, Elle and Marie Claire. She has worked with supermodels from Kate Moss to Cindy Crawford, and the world’s top photographers such as Patrick Demarchelier and David Bailey. Using her experience and passion for beauty, Ruby has developed an ever-evolving range of beauty tools and accessories.


11 March, 6pm

Carolyn Aronson, CEO and Founder of It’s a 10 Haircare

With an It’s a 10 leave-in conditioner selling every 30 seconds in the UK, Carolyn deserves a sense of achievement. As a Hispanic growing up in the foster care of a white family in Puerto Rico, she has certainly face challenges. Not one to let the opinions or expectations of others stand in her way, not only has she just launched her brand in the UK but is also pregnant at the age of 53.


12 March, 10am

Millie Kendall MBE, CEO and Co-Founder of the British Beauty Council

Passionate about the beauty industry and those who work in it (having launched Shu Uemura, Aveda, Tweezerman and Ruby & Millie in the UK), Millie co-founded the British Beauty Council, a non-profit, inclusive organisation that works to engage politicians and business leaders about the value of British beauty to the national economy, and its key role in the UK’s creative and cultural character.


12 March, 6pm

Hayley Hasselhoff, Founder of Check In With You

As someone who suffered from anxiety and depression as a teenager, curve model and actress, Hayley, founded the platform Check In With You, to encourage an open discussion around mental health awareness. “If we openly discuss our struggles it allows us to take comfort in knowing it is okay to not be okay”.


#IWD2021 #choosetochallenge


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